Commercial big brothers are learning the product operation methods, and they don't feel a loss of millions.
Regional commodity commissioner is Popular informationthe regional commodity supervisor,,It is the helm of a regional commodity.The operating quality of regional products is directly related to regional commodity commissioners.Regional commodity commissioner can workThrough the replenishment rateIt is measured by indicators such as the selling rate, gross profit margin, funds recovery rate, inventory code code rate, etc. Today we will focus on discussing: "How to do regional commodity operation work".
Regardless of the company's product operationAs well asRegional commodity operation,,Very shop product operation,,Nothing is nothing more than three words: "enter", "sell", "deposit".We can all pass throughAs well aspin, Stay, develop three dimensionsEssence
EnterThefirst,Each areaCommodity commissioner, clearAs well asClearlandKnow the total ordering in the respective regions, the purchase volume of each category, and the total order of each customer.Secondly,To be clearEssenceat last,To know each category productoflife cycle, Combining the life cycle of the product,Develop a product listingPlan and product listingBand.At the same time, when formulating the listing band, in order to better complete the product trial sales in the early stage, regional products must clearly grasp the sales characteristics of each store product in the area. For the feedback speed of the new product marketing of each store, to formulate scientific and reasonable to formulate scientific and reasonable feedback speeds.Complete the listing plan of new stores, that is, when the amount of delivery is small,Through data and product feedback on store products that are sold and fed with new products, products, product feedback, and product feedback,Lay the foundation for the next new product replenishment.
pinTheFor the companyFor,,We are the company's purchase and sales to the terminal.For the company's product manager,We have completed the transfer of the inventory libraryEssenceForarea,terminalShopFor example,Sales just nowstart.
pinTheRegardless of the companyAs well asAreas or shopsThe longest duration from beginning to endEssenceThe work you do at this time period can be used:TediousAs well ascomplex, Time to consume six words to describe,,In the process of sale, we have to complete the dynamic sales monitoring of each category of new products and the replenishment of new stores in the store, Dialing, price adjustment, promotion, inventory processing and so on.For the operation of the ordering systemusHow to make the store replenish the goods when the new product arrives and replenish the store.This is the most important measurement indicator for measuring whether the company's goods and regional commodities are done well.Today, focus on the day of regional commodity commissioner/ /Week work content, how to tell about what to tellMake upWork?
Product Specialist Day/week work content
Analysis of the trend of new product sales daily in the area
1. Learn about the sales trend of each category.
2. Know the new productEachProduct sales trend.
3. According to the sales cycle of the product, it is found that the product is found and followed up.
Regional daily new product sales analysis
1. Based on the new product sales, the products with high data sales are marked and followed up.
2. Through the comprehensive application of the number of shops, the number of motion, the number of sales, the number of sales, the gross profit margin, the sales rate, and the number of inventory days of the product of the product discovered.
Analysis of sales of various categories of new products in the area daily
Understand the trend of sales data of various categories of products in the region, and do a good job of estimation and calculations of various categories in the region in advance.
Comparison analysis of new product sales daily sales of shops
Understand the trend of sales data of various categories of products, and make a good job of estimates and calculations in various categories in the region in advance.
Store daily single product sales analysis
Understand the sales of each category and items of the store, do a good job of sales of single items, and do a good job of replenishment of the store in time.
areaNew Pin WeekSales volume, motion sales analysis
1. Understand the trend and sales of new products of various categories.
2. Understand the development of the single product, continue to follow up with the changes of the products, and make a good job.
Regional customer Zhou Chang's slow sales analysis
ClientsmoothAnalyze the slow sales, and make a timely replacement order for products with good sales of stores.
The above work content always focuses on the sales of new products in the sales of new products.First through the analysis of the overall (regional or single product) sales volume, in the single product, and then to the store to complete the replacement of single -store items.
New product salesIn this process,,Seemingly simple jobWhat is needed is persistence.Only when the products are familiar with and the comprehensive use of multiple analysis indicators can we summarize the sales rules of the items and in the early stage of the product sales, we can make a replenishment.CustomerTo the companyWhen replenishing,usThe supplementary order hasarriveWarehouse orAlready on the wayEssence
doingNew product supplementIn the process,,We also need to consider the life cycle of the productAs well asDelivery cycle, The total (the total amount is enough, but the store is sold well, and the shop is not sold well. At this time, you can consider allocation)And other factors,,Can't just make up for replenishment,otherwiseIt will seriously cause inventory extrusion and waste of resourcesThis will have a direct impact on ordering or next year.
against"pin"ThisWe todayFocusIt is a supplementaryWork,,Regional productshowSell wellIt is also the core work of regional productsEssenceMake replenishment,,We just finish the primary work preparation for the store's stock sale,,And how to make the store sell good goods,,This is the core of the real coreEssenceThis content will be explained in the next work.
at last,,live,,"live"A simple understanding is the analysis and summary of the remaining inventory.Actually it is for the essenceWhole quarterAnalysis and summary of operation, and make product planning in the coming yearthe process of.The regional commodity summary and planning should be made, and the summary and planning of the products of the single store must be made.Bar areaThe summary and planning of the store is made at the end of the season to prepare for the operation of the products in the coming year.
Whether it is the company's products, regional products, or the operation of store products, the core is: to maximize the profit of product profits at the right time, the right place, and the correct priceEssenceThis requires that we can achieve a considerable degree of refined management of the operation of regional goods. The more refined the product operation and guidance work in the background, the greater the profitable space in the store, and the more confident in the business of the boss.Operations will be longer.